1. Brand Scripting

We’ll clarify your message so that people will listen.

Creating a brand script is the most critical step to marketing success. It charts a course for the marketing strategies that follow, and frames the language for all ongoing communication with customers.

By crafting clear and compelling talking points, we frame the language about your product in words that lead to a sale. How do we do this? We’ll sit down together to walk through these seven steps…

  1. Identifying your target audience.

  2. Defining the problems your target market face as it relates to your product—both external and internal.

  3. Establishing your authority as a brand.

  4. Defining the purchase process in simple steps for your audience to follow.

  5. Developing a compelling call to action.

  6. Clearly defining the benefits that your product brings to consumers, as well as the potential problems they will face by not using your product.

  7. Describing the results that your customers can expect from using your product.

Then, Rafetto Creative Marketing will take the “raw data” obtained from our conversation, and hone it down into a clear, concise brand script document, that we will use for all future marketing collateral.

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